Thursday, June 20 @ 4:30 PM - 5:30 PM

 Infillion Café @ the Mondrian Cannes, 45 Bd de la Croisette, 06400 Cannes

Dive into the rich history, creative triumphs, and technological advancements that have shaped Smokey Bear, America's iconic wildfire prevention symbol, since his inception 80 years ago.

Join us for this conversation to discover how the timeless message, "Only you can prevent wildfires," has captivated generations and evolved with the times as well as insights from XR Extreme Reach on delivering Smokey’s creative to reach diverse audiences across every screen. Innovations like these, breakthrough creative, robots, and influencer engagement have helped ensure Smokey’s message remains powerful and relevant. This discussion will explore that journey and what other brands can learn from his enduring success.

Thursday, June 20 @ 4:30 PM - 5:30 PM

 Infillion Café @ the Mondrian Cannes, 45 Bd de la Croisette, 06400 Cannes

Dive into the rich history, creative triumphs, and technological advancements that have shaped Smokey Bear, America's iconic wildfire prevention symbol, since his inception 80 years ago.

Join us for this conversation to discover how the timeless message, "Only you can prevent wildfires," has captivated generations and evolved with the times as well as insights from XR Extreme Reach on delivering Smokey’s creative to reach diverse audiences across every screen. This discussion will explore that journey and what other brands can learn from his enduring success.